What is an audience?
An audience is the assembled spectators or listeners at a public event such as a play,film, concert or meeting.
How do we define target audiences?
You can define your target audience by looking at the similarities they share. For example, their jobs, hobbies, location, gender, age, common interests and common values.
Why is it useful for a film to have a target audience?
It is useful for a film to have a target audience so that it is easier to know what they are expecting. If you have a target audience, you know that they are more likely going to watch it because it is something that they are interested in. Also, by having a target audience it makes the story easier to plan.
Which audience do you think different genres appeal to? (Think about age, gender, location, profession, interests etc.)
Family movies - Older generation, children, parents
Animation - Children, teenagers, old generation
Comedy - Adults, teenagers
Romance - Adults, teenagers, old generation
Horror - Adults, teenagers
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