Kyle Cooper: What makes a good title sequence

Kyle Cooper is often said to have simgle-handedly revitalised the title sequence as an art form. He says that a good title sequence should dove tail seamlessly into the film and be a strong part of what you are about to watch.He also says good title sequences should create expectation from the audience. he states that type is also important in conveying what the film is going to be about and coveying the tone of the film to the audience. He also says he personally likes to shoot everything on film, rather than use computer generated images.