Sound in film is used to create atmosphere, to set the films pace or to create hidden meaning when in juxtaposition with the visuals. Sound can also be used to draw the attention of the audience on to one thing on screen. Non-diegetic sound such as music that is added in post production can be used to create suspense and tension in a scene. If a production has poor audio, for example if speech between two people is slightly out of sync with the movement of their mouths, the audience will not be focused on what is being said in the conversation, but instead focused on why it isn't synchronised.
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